The Merrell Skyrunner® World Series, is proud to announce that Lurbel, the Spanish technical sportswear brand renowned for its high-performance apparel and socks, will be an official partner of the 2026 circuit.
This partnership unites two brands driven by a shared commitment to performance, innovation, and the spirit of mountain sport. As an Official Sponsor, Lurbel will support the Merrell Skyrunner® World Series throughout the 2026 season, reinforcing its presence at the highest level of international skyrunning competition.
The Merrell Skyrunner® World Series brings together elite and emerging athletes to compete on some of the world’s most technical and demanding skyraces. Known for its emphasis on steep ascents, rugged terrain, and extreme environments, the series represents the purest expression of skyrunning—values that closely align with Lurbel’s product philosophy.
“Becoming an official sponsor of the Merrell Skyrunner® World Series is a natural step for Lurbel,” said Rafa at Lurbel. “this circuit represents, at an international level, exactly the kind of sport we have been working for for more than 30 years: technical high mountain terrain, sustained effort, and the pursuit of performance without losing connection with the environment.
In 1999, we were pioneers with the launch of Aitana, the first sock specifically designed for trail running, and since then we have never stopped innovating—developing proprietary technologies and technical structures created to care for the athlete’s skin and support runners on demanding terrain, therefore we are delighted to become the Official Technical Sock of a circuit that brings together the most representative athletes and races in skyrunning.”
Etienne Rodriguez, Managing Director of the Merrell Skyrunner® World Series, welcomed the partnership, stating:
“We are delighted to welcome Lurbel as an official sponsor of the 2026 Merrell Skyrunner® World Series. Their deep roots in mountain sports and dedication to technical excellence make them a perfect fit for our circuit. Together, we share a vision of supporting athletes in the most demanding environments while continuing to grow the global skyrunning community.”
Through this collaboration, Lurbel will contribute its technical expertise to support athletes competing at the highest level, while gaining increased global visibility across the series’ international calendar of races.
The brand will not only offer a top-of-the range elite athlete package to those participating in the full season, but fans around the world will also benefit from the partnership through MSWS branded products which can be purchased online and at events.
The 2026 Skyrunner® World Series season promises thrilling competition across iconic mountain destinations worldwide, further cementing the series’ status as a benchmark in endurance mountain running.
